Marketing Director Note April 2017

01 Apr 17

A host of communities spread across the length and breadth of the india sub continental celebrate new year - each in its own inimitable fashion. according to the official calendar, which is used alongside Georgian calendar by government, new year falls on the first day of month chaitra from Kasmir in the north to Karnataka in the south this is the day new year is ushered in, through the celebration are dyed in local colors and customs.

Ugadi is celebrated as the New Year by the people of Andhra Pradesh and Telugu all over the world. It is considered as an auspicious day as it marks the beginning of the new month, Chaitra of a new year based on the Hindu calendar. People believe that Lord Brahma started creating the elements of the earth on this day.  This festival is equally important for the people of Maharashtra. It is also the New Year for them but is known by a different name ‘Gudipadava’.  The message of Ugadi festival is to rise above all: happiness and sorrow, failure and success. Whatever comes in your way, you should accept it as one’s own good. The festival gives you the power to deal with everything копии часов that comes in your way, good or bad, in the next year with all enthusiasm and positivity.

Another festival which is falling in April is Sri Rama Navami which is celebration the birth of Lord Rama to King Dasharatha and Queen Kausalya of Ayodhya. This festival falls in the Shukla Paksha on the Navami, the ninth day of the month of Chaitra in the Hindu calendar. Rama is the seventh avatar of Lord Vishnu, and his life story is a demonstration of victory of virtue over vice. When the great sage Narada visited the ashram of Valmiki, Valmiki enquired whether any person exists with sixteen qualities namely, 1) integrity, 2) bravery, 3) gratitude, 4) dedication to his beliefs, 5) righteousness, 6) flawless character, 7) compassion for all the living, 8) learning, 9) skill, 10) beauty, 11) courage beyond bravery, 12) radiance, 13) one who has mastered his anger and desire, 14) serenity, 15) lack of envy and 16) valor to awe even the Devas. Narada replied that people with such qualities do not ordinarily exist, but there is indeed one such person, and he told Valmiki about Ramachandra (Rama), the king of Ikshvaku dynasty, who was as noble as the sea is deep, as powerful as Maha Vishnu whose avatar he was in the Treta Yuga, as steadfast as the Himalayas, handsome as Soma the Moon God, as patient as the Earth, generous as Kubera, just as Dharma, but his rage, if roused, was like the fire at the end of time. Having heard this, Valmiki documented the life story of Rama in his Ramayana, which consisted of seven cantos and 24000 verses.

Happy Ugadi/Bihu/ Gudi Padwa/Vishu /Ram Navami/Hanuman Jayanti Wishing you and your family the Very Best in the coming year!