Marketing Director Note June 2017

01 Jun 17

The most awaited festival in the month of june-july is Rath Yatra or Car Festival this year its falling on 25th June, Sunday. this is one of the most awaited Hindu festivals of the state as well as the country. The celebration of this day starts much earlier that comprises the construction and decoration of the Raths or Chariot by numerous devotees & volunteers.

The Festival celebrates Lord Krishna's return to Vrindaban and is held annually in the months of June-July to honor Lord Jagannatha. Millions of people from around the world descend upon of Jagannath Puri (India) to celebrate this unbelievable festival.

Usually the deities of Lord Jagannath, Balarama and Subhadra are worshipped within the temple, but on the day of the Rath Yatra festival they are taken through the streets so that everyone can have the fortune of seeing them. Richly decorated chariots, resembling temple structures, are pulled through the streets of Jagannath Puri.

The Festival of Chariots was first performed outside of India on July 9, 1967 in San Francisco If you’re a devotee of Lord Krishna living abroad, but cannot go to India for some reasons, simply take a flight to San Francisco! Well, of course, you won’t savor the same taste as you do in India, but the Chariot festival at San Francisco is simply one of the best held in world. The whole program is organized by ISKON with the help of devotee and volunteers.

don't worry if you can't go to San Francisco you can still be part of Jagannnath Rath yath here in there are temples who organize the Festival you will be amazed to see the colorful wooden chariot, decorated with flowers, applique works, will be pulled by devotees, amidst traditional band, trumpets, drums, Mridanga and Ghanta. The whole city was echoed with. Have a joyous Ratha Yatra celebration with one and all! M ay Lord Jagannath shower his blessings on you and all your loved ones.